""Engineers just cannot make good content," Lee said during a Wednesday interview at TechCrunch Disrupt 2025 "There's a bunch of shallow replicas, but I challenge you to find one video you think is like, 'Yo, this is as tough as Cluely,' he told TechCrunch. Every startup needs to focus more on distribution. And most startups flop because they fail to get seen, even if they have product-market fit, Lee said."
"Every startup needs to focus more on distribution. And most startups flop because they fail to get seen, even if they have product-market fit, Lee said. Cluely launched earlier this year as a tool to help software engineers cheat on their job interviews, among other use cases. The startup earlier this year posted a tongue-in-cheek video of Lee trying to use Cluely to impress a woman on a date, which went viral."
"Cluely has since removed references to cheating on job interviews from its website. It positions itself as an "undetectable" AI that views users' screens and feeds them answers in real time. The San Francisco startup, which announced a $15 million round led by Andreessen Horowitz in June, has made it clear it's betting big on distribution to drive growth. Cluely needs to be "the biggest thing" on Instagram and TikTok, Lee said in an episode of the "Sourcery" podcast published in June."
Cluely launched earlier this year as an AI tool that views users' screens and feeds answers in real time, initially presented for job interview assistance among other use cases. References to cheating on job interviews were removed from public-facing materials after a tongue-in-cheek video demonstrating the tool went viral. The company raised $15 million in a round led by Andreessen Horowitz in June and is prioritizing distribution to drive growth. The growth strategy focuses on becoming highly visible on Instagram and TikTok, favoring bold, attention-driven content over polish and traditional reputation-building.
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