"I'm a massive believer in work-life balance, but the question is always how we look at this. And, I'm a very privileged person because I don't consider what I do as work."
"I do what I really love. It's also my hobby. For me, work is not a punishment. It's almost kind of a reward."
"HYROX is a standardized global fitness race: Athletes complete eight 1-km runs, each followed by a functional workout station, in large indoor venues so results are comparable worldwide. The brand offers categories from Open and Pro to Doubles and Relay to make the sport accessible while preserving a unified benchmark, helping gym-goers train toward a consistent test across cities and seasons."
Christian Toetzke frames sustainable work-life balance as loving the work so it becomes life, finding energy in building HYROX rather than segmenting hours. HYROX is a standardized global fitness race where athletes complete eight 1-km runs each followed by a functional workout station in large indoor venues, enabling comparable results worldwide. The brand offers Open, Pro, Doubles and Relay categories to maintain accessibility and a unified benchmark. HYROX operates with a bootstrap mentality and single-category discipline, avoiding outside funding, and is projected to generate about $140 million in 2025 from ticket sales, affiliate gym memberships, and merchandise. Toetzke has prior endurance-event experience and co-founded HYROX in 2017 with Moritz Fürste.
Read at Fortune
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