"Apple showed off a smarter, Apple Intelligence version of Siri at WWDC 2024 and then promoted it in ads and videos when the iPhone 16 launched in September 2024. The lawsuit alleged the company's marketing went well beyond what the technology could actually deliver. Plaintiffs argued that Apple "saturated the internet, television, and other airwaves" to build consumer expectations that these AI features would be available when the iPhone shipped."
"The suit further claimed Apple had violated consumer law by misleading consumers about the actual utility and performance of Apple Intelligence, causing them to purchase devices "with features that did not exist or were materially misrepresented.""
"Apple's $250 million payment will provide eligible U.S. claimants with a per-device payment of $25 for each qualifying device, though that could increase to as much as $95 per device if claim volume is low. In other words, if relatively few people file claims, the individual payout goes up."
Apple agreed to pay $250 million to settle a class-action lawsuit alleging false advertising and unfair competition regarding Apple Intelligence features for Siri. The company promoted advanced Siri capabilities during iPhone 16's September 2024 launch through extensive marketing campaigns, but subsequently delayed these features until March 2025. Plaintiffs argued Apple's advertising misrepresented the technology's actual capabilities and utility, misleading consumers into purchasing devices with features that didn't exist or were materially misrepresented. The settlement covers approximately 37 million devices purchased in the United States between June 10, 2024, and March 29, 2025, including all iPhone 16 models and iPhone 15 Pro variants. Eligible claimants receive $25 per device, potentially increasing to $95 per device if claim volume remains low.
Read at Cult of Mac
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