"We have to be honest about where we are. We've got work to do. Players are frustrated with us, they feel like we haven't updated our console enough, they feel like our PC presence isn't very strong."
"We're going to start by restoring our core. We have to fix the fundamentals on console and PC. We have to sweat every single detail."
Xbox CEO Asha Sharma addressed hundreds of employees at Microsoft's studio D building, delivering a strategic message centered on the "return of Xbox." Acknowledging two years of turbulence, Sharma presented a four-point action plan targeting hardware, games, platform, and services. She admitted that players feel frustrated with insufficient console updates and weak PC presence. The strategy prioritizes restoring Xbox's core fundamentals by fixing console and PC performance and attending to every detail. This renewed focus aims to address long-standing player concerns and rebuild confidence in the Xbox brand among its existing audience.
Read at The Verge
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