On July 20, 2025, significant advancements in technology are highlighted, including effective strategies for crypto marketing through targeted campaigns and real-time optimization. In the realm of user experience, inDrive's Intercity team implemented UX research to revamp a booking system in Morocco. Additionally, organizations can lower AWS storage costs using smart tiering and lifecycle policies while automating backup processes with N2W tools. The migration from DynamoDB to ScyllaDB is driven by benefits such as lower latency and enhanced performance at scale, offering multi-cloud flexibility.
Targeted campaigns and effective publisher selection drive scalable growth for crypto brands by utilizing real-time optimization to maximize marketing impact.
In Morocco, inDrive's Intercity team utilized UX research to enhance their redesigned booking form, focusing on a more user-friendly, step-by-step process.
Smart tiering and lifecycle policies help reduce AWS storage costs, and automation combined with N2W tools optimizes backup and archival processes.
As teams transition from DynamoDB to ScyllaDB, they gain benefits such as lower latency, reduced costs, and improved performance along with multi-cloud flexibility.
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