"HBO's tagline, "It's not TV. It's HBO," marked the beginning of a new era in small-screen entertainment, asserting its ambition to redefine television."
"The network became a byword for brilliant, original programming, successfully transforming the television landscape with shows like The Larry Sanders Show and Sex and the City."
HBO's tagline, "It's not TV. It's HBO," signified its ambition to elevate television standards in 1996. Originally a subscription service, HBO faced challenges from growing competition and sought to carve a niche through original content. The network successfully transformed the television landscape with groundbreaking shows like The Larry Sanders Show, Oz, and Sex and the City. As HBO Max launches in the UK, questions arise about HBO's unique identity amidst the evolving streaming landscape and potential mergers with other services.
Read at www.theguardian.com
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