"Amazon's Prime Vision feature will debut in the UK on Tuesday during the first round of UEFA Champions League matches. The optional feed layers real-time stats, like players' names, running speeds, and jump heights, directly onto the live stream. Additionally, the graphics will feature Amazon's expected goals (xG) algorithm, which tracks match momentum and estimates which team is most likely to score next."
"Notably, Alex Green, head of Prime Video Sport International, told The Guardian that the service will "raise the bar for football fans and offer something new." The company is also planning to add more features in the coming years after taking users' feedback. In the long run, Amazon ultimately hopes to let viewers customize the graphics and data for each match."
Amazon is adding augmented reality overlays to live football broadcasts via Prime Vision to increase viewer engagement and grow sports subscriptions. The feature will debut in the UK during the first round of UEFA Champions League matches and offers an optional feed that layers real-time stats such as players' names, running speeds, and jump heights onto the live stream. Graphics include an expected goals (xG) algorithm that tracks match momentum and estimates which team is most likely to score next. Amazon plans iterative feature additions and eventual viewer customization. Prime Vision previously enhanced NFL coverage for three years and aims to attract younger audiences and boost subscriptions; subscription services revenue rose about 12% year-over-year to $12.21 billion in Q2 2025.
Read at TipRanks Financial
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