Shark Week 2025 began on July 20 and will continue until July 26, celebrating 37 years of this educational event. Initiated on July 17, 1988, with the debut of the program Caged in Fear, Shark Week quickly became a successful franchise by highlighting the misunderstood nature of sharks. Its longevity can be attributed to its captivating subject matter and ability to fill the void of appointment television. The event has adapted to modern viewing habits through streaming services and social media engagement, often featuring celebrity hosts to maintain its appeal.
Shark Week 2025 commenced on July 20, running through July 26, marking 37 years since its launch on July 17, 1988.
The original goal of Shark Week was to educate the public about sharks, leading to impressive ratings that nearly doubled the network's prime-time average.
Shark Week maintains hype through its engaging subject matter, which combines fascination and fear, filling a void for appointment viewing in a streaming-dominated landscape.
Embracing streaming, social media, and celebrity involvement, Shark Week has evolved by including platforms like HBO Max and viral content on TikTok and Instagram.
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