In June 2025, ITV will replace the ITVBe channel with ITV Quiz, pivoting towards quiz and game shows and bolstering ITV2's reality TV offerings. Popular reality series such as TOWIE and The Real Housewives of Cheshire are moving to ITV2, marking a return to its original home for TOWIE, which celebrates its 15th anniversary. This transition includes a lineup of returning favorites and new commissions, reflecting ITV's strategic focus on engaging the 16-34 age demographic, while ITVX continues to stream their extensive content.
The upcoming transition from ITVBe to ITV Quiz signifies ITV's strategic shift towards quiz shows, while expanding its reality TV lineup to engage a younger audience.
ITV2 will be the new home for top reality shows like TOWIE and RHOCH as ITV retires the ITVBe brand to focus on popular formats.
With the ITV2 shake-up, reality series will have a prominent place alongside animated comedies and blockbuster movies, appealing directly to the 16-34 demographic.
The decision to shift flagship formats like TOWIE to ITV2 coincides with its 15th anniversary, highlighting ITV's focus on strong performer series and innovative programming.
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