"Even the people portrayed as Britains best amateur bakers are, in a way, focused professionals competing on every level, through many stages of pre-competition trials to the eventual baking show finals, with all the self-presentation, ambitious dreams, and lucrative post-competition baking book deals. It reminded me that we're living in a world where everybody is on social media, where everybody is presenting themselves in their field."
"People like Nikita Bier tweet that the best way to stand out is to talk about one particular topic 100,000 times and present yourself as an expert in the field - advice that I've given to other people as well. If you want people to believe that you're an expert, just keep talking about the topic and keep helping people who are on their own path to expertise."
Bake Off contestants undergo extensive pre-competition trials, polishing skills and self-presentation before appearing on television. Even entrants labeled as amateurs behave like focused professionals with ambitions for book deals and media careers. Widespread social media use encourages repeated public focus on a single topic to establish perceived expertise. Continuous public practice and guidance accelerates collective improvement, differentiating contemporary skill formation from traditional craftsmen and artisans. That shift affects how businesses are built, how products are designed, and how individuals establish themselves in the digital economy. Payment and regulatory complexity have pushed some vendors toward merchant-of-record services.
Read at The Bootstrapped Founder
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