In the first half of 2025, Netflix's original films saw a 7% decrease in viewing hours compared to the previous half-year, totaling 9.2 billion hours. This decline is significant when compared to 10.3 billion hours for the same period in 2023. Despite Netflix's overall viewing hours rising by 1% year-over-year, original film popularity appears to be waning. This trend coincides with Netflix's reduced production of original films since 2022, as the platform leans more towards licensing films from other studios instead of generating new content internally.
Viewing hours for Netflix's original films slid in the first half of 2025, down 7% from the second half of 2024 and significantly from the 10.3 billion hours in early 2023.
Despite a rising overall viewership of 1% year-over-year, Netflix's original movie viewership decreased, indicating a drop in popularity for their films.
Research shows Netflix's original film output has declined since 2022, with a notable shift towards licensing films from other studios instead of producing their own.
Media analysts remain unconcerned about the diminishing popularity of Netflix's original films since the platform continues to achieve financial success.
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