"The success and cultural impact of Rise and Fall has been phenomenal,"
"From breaking viewership records to igniting massive social conversations and advertiser enthusiasm, the show has demonstrated how entertainment and brand storytelling can powerfully converge. The momentum we've seen in just the first season sets a precedent for what reality TV can achieve on India's leading OTT service."
"set out to reinvent the reality genre in India,"
Rise and Fall set records in viewership, social engagement and audience participation on Amazon MX Player, amassing almost 500 million views over six weeks and topping local reality streaming charts. The series outperformed other MX Player titles including Aashram, Bhaukaal and Sixer. The show featured celebrities such as John Abraham, Pankaj Tripathi, Riteish Deshmukh, Ishan Kishan, Samay Raina, Elvish Yadav, Uorfi Javed and Kusha Kapila. The format adapted from Channel 4 placed Rulers in a luxury penthouse and Workers in a basement performing tasks to grow the prize pot. All3Media International handled the format license and the show ran on both Amazon MX Player and Sony Entertainment Television, attracting brand integrations from Lux Cozi and McDowell's.
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