'Severance' lost the big Emmys prize, but Apple TV+ still won the night
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'Severance' lost the big Emmys prize, but Apple TV+ still won the night
"The Ysabel restaurant in West Hollywood was full of stars, champagne, and plenty of gold trophies as Apple TV+ hosted a big after party on Sunday night following the 77th Primetime Emmy Awards. Apple TV+ had reason to celebrate: The streaming platform scored 22 wins during television's biggest night, with The Studio taking home 13 Emmy Awards, including outstanding comedy series and a lead actor accolade for actor and co-creator Seth Rogen."
"While HBO Max's medical drama The Pitt won the prize for best drama series, Apple TV+'s workplace sci-fi series Severance had a big night as well, garnering eight awards-including honors for Britt Lower and Tramell Tillman in the lead actress and outstanding supporting actor categories. With The Studio and Severance being some of the top winners, it seems as though Apple TV+ might've learned from its past mistakes when it comes to marketing its shows."
Apple TV+ celebrated a major Emmy night at an after party in West Hollywood after capturing 22 wins, including The Studio’s 13 awards and Seth Rogen’s lead actor honor. The Studio set a record for most awards for an individual season from a freshman comedy. Severance earned eight awards, including lead actress and supporting actor honors for Britt Lower and Tramell Tillman, and Slow Horses won outstanding directing for a drama. Despite previous struggles to break into popular culture amid weak marketing, Apple’s shows have recently reached larger audiences, with Severance becoming the platform’s most-watched series.
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