"“Generally in my career, one knows what's going to be a hit,” he says. The veteran British producer behind the Peacock and BBC versions of the series says his 40-plus years of making television simply made him confident the format would, as he puts it, “pop” with audiences on both sides of the Atlantic."
"Lambert and his team strike gold so often because they are “very specific about building immersive worlds” in which audiences can get lost - think of The Circle's social-media-inspired set or the shadowy rotunda inside The Traitors 's turret. Plus, she adds, Lambert remains “granularly involved” when it comes to key details of his productions, particularly casting."
"“I think he finds it exciting to meet the cast and pick the Traitors himself. He doesn't want to miss out.” Studio Lambert's recent success with event-size unscripted shows has made its services even more in demand among streamers. This year alone, the company has snagged a series order from Prime Video to turn video game Fallout Shelter into a reality competition."
A veteran British producer says he expected The Traitors to succeed before the first episode aired, based on 40-plus years of making television. He credits confidence to a track record of hits through Studio Lambert, including The Circle and Squid Game: The Challenge for Netflix, and long-running formats like Undercover Boss and Wife Swap with global localized versions. His approach emphasizes building immersive worlds that draw audiences in, such as social-media-inspired settings and distinctive game spaces. He also stays closely involved in key production details, especially casting. Studio Lambert’s event-scale unscripted success has increased demand from streamers, leading to new orders involving Fallout Shelter and Monopoly.
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