"Franchises like Drive to Survive and Full Swing are frequently credited with boosting interest in Formula 1 and professional golf, showcasing the power of narrative in sports programming."
"Netflix has developed a hybrid form for sports that sits somewhere between documentary and reality television, creating 'docu-follows' that draw viewers into insular worlds and foreground personal drama."
"Series like Drive to Survive may nominally follow a race calendar, but their real structure lies in tightly edited, conflict-driven story lines about personality, rivalry, and off-track tension."
Brandon Riegg, as VP of nonfiction and sports at Netflix, manages a wide range of programming, including sports documentaries and live events. His team has successfully created influential franchises like Drive to Survive and Full Swing, which have increased interest in sports like Formula 1 and golf. These series combine elements of traditional documentaries and reality TV, focusing on personal drama and conflict-driven storylines. Riegg's approach also extends to live sports, emphasizing narrative buildup in broadcasts to enhance viewer engagement.
Read at Vulture
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