"“Our competition and survival shows are better,” Netflix's K-reality chief says, speaking from Seoul through an interpreter. “I hope that doesn't sound arrogant.”"
"“Korea has had a really great run for us in the last several years,” says his boss Brandon Riegg, Netflix's U.S.-based head of nonfiction and sports. “They've had a lot of hits going back to Singles Inferno.”"
"Last year, Netflix enjoyed its strongest run of K-reality releases yet. Culinary Class Wars, a cooking competition in which 80 anonymous chefs face off against 20 internationally recognized culinary heavyweights, returned for a second season that helped spur a surge in food tourism across South Korea. Physical: 100, an elimination tourney that pits athletes of all stripes against each other, expanded with Physical 100: Asia and a travel spinoff; an American version is on the way."
"“We got lucky,” he says. “Everything we launched last year exceeded our internal expectations.”"
Netflix’s K-reality chief Kihwan Yoo oversees a growing slate of Korean unscripted programming. He frames competition and survival formats as a source of national pride and aims to avoid sounding arrogant. Netflix’s U.S. nonfiction and sports head credits Korea’s recent success, citing hits that began with Singles Inferno. Last year brought strong results, including Culinary Class Wars returning for a second season and helping spur food tourism in South Korea. Physical: 100 expanded into Physical 100: Asia and a travel spinoff, with an American version planned. Singles Inferno launched its fifth season and became Netflix’s longest-running K-reality franchise. Yoo says the team exceeded internal expectations and attributes success partly to luck.
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