Labubu, a plush toy by Chinese toymaker Pop Mart, made its debut in Germany with the opening of a physical store in Berlin. The popularity of the doll is partly driven by the surprise element of its packaging, where buyers discover the character only upon unboxing. This allure has resulted in over 2.4 million #Labubu posts on TikTok, and many influencers were present at the store opening. Labubu was created by Kasing Lung and has roots in Nordic mythology, expanding from picture books to figurines and plush toys, resulting in widespread demand.
The surprise element adds to the mystery and creates more hype, and people are willing to put more money to get the doll they want.
Labubu, by artist and illustrator Kasing Lung, first appeared a decade ago in three picture books inspired by Nordic mythology in 2015.
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