"We can't wait to bring rhode to more faces, places, and spaces,"
"I look forward to leading the brand into this exciting new chapter of possibilities alongside my co-founders Michael D. Ratner and Lauren Ratner."
"Both brands are clearly focused on breaking beauty barriers and bringing innovative, high-quality products to a wider audience."
"For e.l.f.'s CEO, Tarang Amin, rhode was the perfect fit."
e.l.f. Beauty has acquired Hailey Bieber's skincare line, rhode, valued at $1 billion, enhancing its portfolio with rhode's trending products. Known for effective and luxurious skincare, rhode has captured a dedicated audience within three years of its launch. The acquisition, announced alongside rhode's upcoming Sephora launch by fall 2025, positions both brands for accelerated growth. Bieber will remain a vital leader in creative direction, ensuring the brand's integrity while contributing to e.l.f.'s vision of inclusive beauty innovation. This partnership is characterized by mutual benefits rather than a typical takeover.
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