The report analyzes the booking preferences of outbound travelers from India, China, and Japan, highlighting strong mobile and OTA adoption in India and China, while Japan maintains traditional booking methods. OTAs dominate as the leading booking channel in Asia, with notable differences in preferences across regions, particularly in North America. Hotel loyalty programs are significantly higher in China and the U.S. compared to Japan and Europe. Additionally, travelers in China, India, and the U.S. show increasing comfort with initiating bookings via social media, indicating a shift towards digital engagement in the booking process.
As travel demand surges across Asia, understanding not just where travelers are going - but how they book - has become more critical than ever.
Online travel agencies are the top booking channel in Asia (67%) and Europe (60%), reflecting strong platform usage and consumer comfort with third-party sites.
Hotel loyalty membership is highest in China (68%) and the U.S. (63%), underscoring how branded supply, integrated rewards, and co-branded credit cards can reinforce repeat behavior.
Travelers in China (72%), India (67%), and the U.S. (74%) are increasingly comfortable initiating flight bookings through social media - a sign of growing trust in digital advertising and seamless mobile user flow.
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