Bürgenstock Resort, known for its breathtaking views over Lake Lucerne, has introduced a unique package that allows guests to customize high-end watches at the Cyrus workshop. Founded by Dr. Pablo Richard and his father, this initiative reflects a growing interest in bespoke timepieces. Despite fluctuations in the luxury market, spending on high-end watches has risen notably. Travel agencies highlight Switzerland as the premier destination for genuine watch enthusiasts, as they seek exclusive experiences in a prestigious setting.
Dr. Pablo Richard reflects on his family tradition of visiting Bürgenstock Resort, stating, 'It was a tradition. I knew every waiter.' His heritage is intertwined with the luxury location.
The Bürgenstock experience offers a unique package for watch enthusiasts, allowing them to customize and create their own high-end timepiece while enjoying a luxury stay.
Livia Angelini mentions, 'You can buy high-end commercial watches almost everywhere, but for anyone who's a true connoisseur, they go to Switzerland,' highlighting the allure of Swiss craftsmanship.
Despite challenges in the luxury goods market, Chase Travel observes a 13% increase in American customers spending on high-end watches in France and an 18% increase in Switzerland from 2023 to 2024.
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