The article discusses the innovative design process behind Crany-Frame and Crany-Hairline fonts, which serve as a foundational system for developing typefaces that can adapt based on content. Daniel emphasizes the importance of creating usable design systems that allow for collaboration between designers and technology. A chaos element is built into the design, embodying the unpredictability of the future. The typefaces are dynamic, existing momentarily and generated by parameters that support the brand's identity effectively.
We created Crany-Frame and Crany-Hairline, these fonts then serve as our base scaffolding...we apply decoration to them to produce new typefaces for each content strand.
That became a big part of the process: designing systems that designers could actually use, not just look at...around the future and how designers and machines can work together.
It's a microstatement about the nature of the future, that it can be anticipated, but never fully known...providing the space necessary to create an unexpected tone of contrasts, digital and human, systematic and spontaneous.
The typefaces you see on the website and social essentially only exist in the moment...to create live animating versions of the font generated on the fly.
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