Ben and Alicia's collaboration at Serviette showcases a refined design ethos, merging historical references with modern elegance. The custom logotype, inspired by the Nebiolo typeface, features distinctive elements that convey a sense of drama and sophistication. The design incorporates subtle symbolism, including Christian motifs, enhancing its narrative depth. The green text, influenced by 16th-century baize fabric, further emphasizes themes of social class. Studio Select's approach not only creates visually appealing products but also fosters meaningful discussions around class and wealth, positioning Serviette uniquely in the market.
The cleanliness of Serviette's identity reflects the elegance of its design, with each idea coalescing into the next, exemplified in custom type design on emerald green boxes.
The custom logotype for Serviette, inspired by the lost Nebiolo typeface, embodies a melodramatic and haughty charm with its unique curved "S" and heightened "e".
The subtle Christian symbology in photographic elements, like the dining cloth over a figure's head, reflects playful yet scholarly creativity unique to Studio Select.
Serviette's design distinguishes itself through vintage branding, drawing inspiration from 16th-century fabric and engaging in conversations about class and wealth.
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