The article critiques RTÉ's management, specifically mentioning director general Kevin Bakhurst's response to negative media coverage about a controversial marketing campaign. The campaign faced backlash for hiring actors as substitutes for journalists, highlighting tensions between the broadcaster's strategic decisions and public perception. The piece suggests that the testimonies of RTÉ executives to the Oireachtas Media Committee are unlikely to provide genuine insights into pressing issues, as there seems to be an established ethos that restricts open discussion on critical viewpoints.
This year, director general Kevin Bakhurst quickly proved as much, by telling committee members how "infuriated" he was at hostile media coverage of RTÉ's swanky new marketing campaign, which is under fire for hiring extras to stand in for journalists on screen.
It would be the height of foolishness to expect the perennial appearances by RTÉ bigwigs before the Oireachtas Media Committee to throw any serious light on important matters.
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