"It has been described as the most irritating slogan in the history of British transport, and now the infamous See it. Say it. Sorted security campaign is getting an overhaul a decade after being introduced. However, to the chagrin of those hoping the frequent announcements across the UK rail network could be scrapped, the government has only undertaken a mild refresh of the slogan, which was launched under Theresa May's government in 2016 to encourage passengers to report unusual items of activity."
"The refresh extends to a bold new design to make the British Transport Police's 61016 number more prominent as the slogan enters a new era. See it. Say it. Sorted' has become part of the national consciousness, said the security minister, Dan Jarvis. Whether you're commuting into work or waiting for a coffee at the station we're all familiar with the message."
"While the campaign does its job the number of reports has increased from an average of 30,000 a year before 2015 to more than 255,000 the public has developed a love-hate relationship with the frequent public address announcements. The slogan has become something of a cultural phenomenon entering everyday vocabulary and even a musical of the same name at this year's Edinburgh fringe festival."
The See it. Say it. Sorted security campaign is receiving a mild refresh a decade after its 2016 launch, with a bolder design to highlight the British Transport Police's 61016 number. The slogan will remain in use despite public irritation and previous efforts to reduce frequent station announcements. Reporting has risen substantially, from around 30,000 annual reports before 2015 to over 255,000. The campaign has generated a love-hate public response and entered popular culture, appearing in everyday speech and even inspiring a musical at the Edinburgh fringe festival.
Read at www.theguardian.com
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