"Reform sees this set of elections as a showcase for a newer, sleeker approach, bringing together the energy of an army of activists with new technology and a clinical approach to handling voter data."
"Mobilising passionate core supporters in what are traditionally low-turnout polls as well as repeating a blue ocean strategy of casting a wider net for first-time voters is where the party's new machinery and organisation come in."
"For the first time in a major election, the ReformGo app will aid thousands of the party's activists as they knock on doors."
Reform UK, led by Nigel Farage, is campaigning in Essex to secure over 1 million county council votes. The party aims to professionalize its approach, mobilizing core supporters and attracting first-time voters. This election is seen as a critical test for Reform's new strategies, including the use of technology and data management. The campaign includes significant spending on media coverage and targeted advertising, with the introduction of the ReformGo app to assist activists in voter outreach efforts.
Read at www.theguardian.com
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