""I wouldn't pay it either, to be honest," Trump told the New York Post, referring to the $1,000-plus prices for World Cup matches. The comment came just days after Infantino doubled down on the pricing at the Milken Institute Global Conference in Beverly Hills, making it one of the sharpest public breaks yet between the two men over the management of the tournament set to kick off across the U.S., Canada, and Mexico in June."
""We have to look at the market-we are in the market in which entertainment is the most developed in the world, so we have to apply market rates," Infantino said at the Milken conference. He went further, claiming attending a U.S. college football game couldn't be done for under $300-a comparison that sports economists and journalists quickly picked apart as misleading."
"He also attempted to defuse criticism with a joke, saying he would "personally bring a hot dog and a Coke" to anyone who paid resale prices. Infantino also alluded to how these tickets will end up on the resale market "at an even higher price, more than double our price," implicitly alluding to what Wharton economist Judd Kessler calls "hidden markets" where price discovery is mysterious."
Trump said he would not pay the current 2026 FIFA World Cup ticket prices, which are described as $1,000-plus for matches. The remark came days after Gianni Infantino defended the pricing as a result of applying market rates in the United States’ highly developed entertainment economy. Infantino also compared the cost of attending a U.S. college football game, claiming it could not be done for under $300, and faced criticism for that comparison. He added a joke about bringing a hot dog and a Coke to anyone paying resale prices. He also suggested tickets would reach resale markets at even higher prices, implying hidden price discovery dynamics.
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