A study by CARMA and Quinnipiac University found that news mentions of Elon Musk lead to sharply negative coverage. The research analyzed 158,000 articles, focusing on Musk's connection to the Department of Government Efficiency (DOGE) and his ventures like Tesla and SpaceX. Musk's presence and mention increase negative sentiment by 20% when related to DOGE news. The study also addressed how the Trump administration's 'Flood the Zone' strategy attempts to manage media narrative, sometimes undermining the positive coverage it seeks.
When Elon Musk is mentioned, news coverage turns sharply negative, with a significant reputational anchor effect dragging down sentiment for related topics like DOGE.
Sentiment for news coverage mentioning DOGE becomes 20% more negative when Elon Musk is also cited, indicating his influence on public perception.
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