"Donald Trump's administration has turned to an unusual weapon in its attempt to resurrect coal mining a cartoon lump of coal, complete with giant eyes and yellow mining garb, called Coalie.' The administration's new mascot, kitted out with a helmet, boots and gloves, was introduced in a seemingly artificial intelligence-generated picture posted online by Doug Burgum, Trump's interior secretary. Mine, Baby, Mine! Burgum wrote on X, adding that Coalie will act as a spokesperson for Trump's American Energy Dominance Agenda."
"Climate activists criticized the latest attempt by the administration to boost the image of the dirtiest fossil fuel despite its impacts on the planet and public health, with one critic describing it as one of the most heinous ways to produce energy that our world has ever seen. Coalie, whose large eyes and grin appears to invoke a Japanese style of cuteness used in toys and animated characters, is to be an ambassador for the Office of Surface Mining Reclamation and Enforcement (OSMRE)."
An anthropomorphic coal mascot named Coalie has been deployed by the Trump administration and the Office of Surface Mining Reclamation and Enforcement to promote a revived coal industry. Coalie appears in AI-generated images and promotional materials wearing mining gear and posing with a family and a reclaimed coalmine turned picnic site. The mascot was originally created in 2018 by adding googly eyes to a coal photo, and the administration now uses it to support an American Energy Dominance Agenda. Climate and public-health critics oppose the campaign, calling coal one of the most harmful energy sources.
Read at www.theguardian.com
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