The News/Media Alliance announced it has successfully removed 12ft.io, a site that enabled users to bypass paywalls. This site provided access without ads or trackers by disguising browsers as web crawlers. Founded by Thomas Millar, 12ft.io emerged during a time when paywalled content surged, with many major publishers shifting towards subscription models due to declining advertising revenues. While initially free, Millar later required subscriptions to sustain the service. The Alliance claims 12ft.io offered illegal circumvention technology that enabled users to access copyrighted content without payment.
The News/Media Alliance successfully secured the removal of 12ft.io, a website that helped users bypass paywalls, as part of their efforts against similar tools.
Over the past decade, the online publishing business model has become increasingly unstable, leading many magazines to depend more on subscriptions and paywalls.
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