"In what seems to be the most uniting moment since Chardonnay was invented, older white Republican women flocked to movie theaters this past weekend to watch Melania, the nearly two-hour-long documentary about the First Lady financed by Jeff Bezos and directed by accused sex pest Brett Ratner. The film allegedly follows her during the 20 days leading up to Trump's second inauguration in 2025, though the trailer basically just showed her wearing sunglasses."
"But watching Melania dawdle about in giant shades is just the kind of entertainment MAGA yearns for, and theaters in red states like Texas, Florida, and Tennessee were the country's top-grossing. (Also on the list were Louisiana, Georgia, Arizona, Alabama, Oklahoma, Ohio, and Nevada.) According to the Hollywood Reporter, audiences were 72% female and 83% over the age of 45-an outstanding difference compared to the younger men that typically haunt box offices, and a makeup similar to that of a faith-based movie."
""All of this matches with the Trump fan base," David A. Gross, a film consultant, told Axios. "The areas where the movie is performing best are the areas where the president is still popular." He added that older white women "see Melania as an accomplished role model-someone they look up to." I mean, if hating your husband, turning a blind eye as your predecessors' legacies are destroyed, and exhibiting I-can-fix-him energy while patethically attempting to address world crises is "role model behavior," then sure! Go nuts, ladies."
Melania is a nearly two-hour-long documentary financed by Jeff Bezos and directed by accused sex pest Brett Ratner. The film allegedly follows Melania during the 20 days leading up to Trump's second inauguration in 2025, though the trailer primarily shows her wearing sunglasses. Older white Republican women flocked to theaters, with red states like Texas, Florida, and Tennessee among the top-grossing markets and other conservative states also performing well. Audiences were 72% female and 83% over age 45, a demographic profile similar to faith-based films. A featured Texas pastor said "church ladies" loved the movie, and a film consultant noted the film performs best where the president remains popular and that older white women view Melania as a role model despite controversies.
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