Jimmy Donaldson, known as MrBeast, is a preeminent figure in online entertainment with 400 million YouTube subscribers. Mark O'Connell profiles Donaldson, attempting to understand his immense influence on contemporary culture and entertainment. While not advocating for MrBeast's content quality, O'Connell argues that Donaldson possesses a creative genius that reflects the complexities of modern digital media, representing a significant evolution in entertainment. Through his unique promotional engagements, such as car giveaways, MrBeast's impact extends beyond mere entertainment, prompting discussions about the cultural value of viral content.
I don't intend to make a case for MrBeast as art although I reserve the right to talk about it as though it were.
Donaldson is some type of genius—a prodigy of a form that, as degraded as it is, deserves to be taken seriously as one of the signature artefacts of our time.
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