"The billboard, which cost The Intercept $5,000, included a QR code linking to Mazurov's original story. The Intercept also moved the piece to the top of its homepage so that travelers would see it if they searched for the publication."
"We do a lot of reporting to defend fundamental rights, but we also need to be out there expressing our First Amendment right to do this and to be oppositional in a place where ICE had been posted."
"The Instagram video of The Intercept's billboard at the airport, for example, is a collaborative post with A Girl Has No President, a news content account with 1.1 million followers. The video received more than 200,000 views."
The Intercept initiated a mobile billboard campaign at JFK Airport to inform travelers about their rights concerning ICE agents and phone searches. The billboard, which cost $5,000, circulated from 7:00 a.m. to 5:00 p.m., asking travelers if they trust ICE with their phones and advising them to turn off their devices. The campaign was inspired by a previous mobile billboard initiative and aimed to enhance visibility for a related article that had gained significant online traction. The Intercept also collaborated with prominent news creators to amplify the message.
Read at Nieman Lab
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