"The political media world was shocked Friday morning when news of Don Lemon's arrest broke. Federal agents took Lemon into custody in Los Angeles over his coverage of a protest at a St. Paul church. Lemon was released from custody without bail Friday night and struck a defiant tone outside the courthouse. While legal experts like Mediaite founder Dan Abrams expect the case to go nowhere, it seems to have certainly sent Lemon's profile soaring."
"Lemon is one of several high-profile TV news figures who have moved into independent media in recent years. Former CNN personalities like Jim Acosta, Roland Martin, Jessica Yellin, and Chris Cillizza all launched their own digital media ventures after leaving the network, as have a dozen others from rival networks. On YouTube, he's been one of the most successful to make the switch, with his channel accumulating over 1.15 million subscribers since early 2024."
"In addition to YouTube, he also maintains a Substack newsletter with more than 127,000 readers. According to publicly available data on Substack, that includes thousands of paid subscribers, meaning he's earning well over $100,000 a year just from the email platform alone. The Lemon Head footprint includes other social media platforms as wellhis personal brand boasts a following of 2.6 million"
Don Lemon was arrested by federal agents in Los Angeles over his coverage of a protest at a St. Paul church, then released without bail and publicly defiant. Legal experts expect the case to go nowhere, but the arrest produced a large spike in his audience, adding hundreds of thousands of followers across platforms. His YouTube channel surpassed 1.15 million subscribers since early 2024 and now draws tens of millions of monthly views, likely exceeding $1 million in annual ad revenue. His Substack has over 127,000 readers, including thousands of paid subscribers, and his overall brand following is about 2.6 million.
Read at www.mediaite.com
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