"If the sale goes through without major changes to the terms, TikTok could radically change for US users. After US owners take over, they will have to retrain TikTok's algorithm, perhaps shifting what content Americans see on the platform. Some speculate that TikTokers may only connect with American users through the app, but that's likely inaccurate, as global content will remain available."
"While global content will still be displayed on TikTok's US app, it's unclear how it may be filtered, Kelley Cotter, an assistant professor who studies social media algorithms in the Department of Human-Centered Computing and Social Informatics at Pennsylvania State University, told Scientific American."
"Cotter suggested that the conservative slant of Trump's hand-picked TikTok US investors-including Oracle, Silver Lake, and Andreessen Horowitz-could help Trump achieve that goal. "An owner that has a strong ideological point of view and has the will to make that a part of the app, it is possible, through tweaking the algorithm, to sort of reshape the overall composition of content on the platform,""
US takeover would require retraining TikTok's algorithm, likely shifting what content American users see. Global content will remain available on the US app, but filtering mechanisms and visibility rules may change. Algorithm tweaks and revised community guidelines could alter which posts are surfaced and which users gain prominence. Conservative investor influence and investor-driven policy changes could push the platform toward a right-leaning content composition. Left-leaning user departures could further shift the platform's demographic balance. The result could be a US-centric app with materially different content mix and political slant.
Read at Ars Technica
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