Sohei Kamiya, founder and secretary general of Japan's Sanseito political party, won decisively in the upper house election. His campaign emphasized traditional values, tax cuts, national pride, and a strong defense, resonating with dissatisfied voters. The party's messaging included accusations against foreigners for many of Japan's issues, paralleling themes from other populist movements globally. The Liberal Democratic Party faced significant setbacks, with many voters feeling unheard by traditional parties. Expert Toshimitsu Shigemura noted Sanseito's effective use of social media to engage younger voters and address public grievances.
Kamiya's campaign clearly struck a nerve with Japanese who have become disaffected with the existing political parties, leading to significant defeats for the LDP.
The party has centered its messaging on a 'silent invasion' by foreigners who want to take advantage of Japan’s wealth but refuse to follow its customs.
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