"US TikTok users are navigating a major ownership shift as TikTok USDS Joint Venture LLC takes control of American operations, addressing longstanding national security concerns. Amid the transition, glitches, feed changes, and privacy policy scrutiny fuel uncertainty, prompting creators and casual users alike to reevaluate their engagement. Daily uninstall rates have spiked dramatically, while rival platforms gain traction, illustrating how trust, control, and technical reliability shape digital loyalty in real time."
"This upheaval reflects broader tensions over data governance and content moderation, with users balancing convenience against perceived risks. Even as daily active users remain steady, the surge in deletions highlights concerns over censorship, monetization, and transparency. Observers note a migration toward alternatives like Threads, UpScrolled, and Skylight Social as TikTok users test new ecosystems for political, social, and entertainment content."
TikTok USDS Joint Venture LLC assumed majority control of US operations on January 22, 2026, to comply with federal mandates and avoid a nationwide ban. Pop-up prompts asking users to accept terms listing sensitive data triggered a surge in deletions, and daily uninstalls rose sharply. Creators with large followings deleted accounts citing concerns about content moderation, while glitches, upload failures, and feed changes amplified distrust. Daily active user counts remained relatively steady even as deletions increased and rival platforms such as Threads, UpScrolled, and Skylight Social attracted migrating users. The episode highlights tensions over data governance, monetization, censorship, and transparency.
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