"Milan Design Week can quickly descend from showcase to stress test, where my attention is divided and endurance depleted in an effort to cover everything competing to be seen."
"Across categories and scales, designers seemed less interested in novelty for its own sake and more focused on evolution: of typologies, of rituals, of how we gather, cook, sit, play, and connect."
"Design is not just about form or function-it's about conditions for living, for interaction, and for reflection."
"Roca carved out a rare moment of calm. Its booth, designed by Mesura, drew on Catalan architectural language to channel a distinctly Mediterranean sensibility."
Milan Design Week transforms the city into a vibrant showcase of design, where various spaces and objects invite interaction and reflection. Amidst the overwhelming stimuli, moments of joy and calm emerge, highlighting the evolution of design beyond mere novelty. Designers focus on enhancing living conditions and social rituals through innovative forms and materials. Roca's booth exemplifies this with a Mediterranean sensibility, featuring collections that encourage exploration and connection, particularly the Meridian line, which reinterprets established designs.
Read at Design Milk
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