Be like water: Rethinking the design process with AI
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Be like water: Rethinking the design process with AI
"Amid this trepidation, we need to understand intention and economy of motion. We need to think ..."
AI adoption in UX has accelerated through mandates and subscriptions, often measured by vanity metrics like token usage rather than links to OKRs or consistent user results. UX teams respond to AI uncertainty in different ways, including catastrophizing claims that tools or processes will disappear, or focusing on rituals such as copying prompt libraries without evaluating what applies to current needs. A more effective approach emphasizes intention and economy of motion, aligning actions with purpose and reducing unnecessary movement. This focus supports consistent outcomes for users instead of chasing implementation speed or trend-driven activity.
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