The article discusses how advancements like templates, no-code tools, and AI are rapidly transforming the design industry, enabling businesses to produce work more efficiently and cheaply. While these tools increase speed, they inadvertently commodify design, making it more about fulfilling tasks than solving problems aligned with business objectives. This commodification risks diminishing the strategic role of design, reducing it to a service that is easy to overlook. The author advocates for reasserting the core value of design as a problem-solving discipline to ensure it fulfills its intended purpose.
Design is being treated as a commodity - quick, standardized, and replicable. This shift strips design of its strategic value, turning it from a problem-solving discipline into a task-based service.
The demand for speed is turning design into a commodity, something that can be ordered off a menu and mass-produced, rather than a strategic craft based on business goals.
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