The article emphasizes that design extends beyond mere visual appeal, highlighting its role in supporting user experiences throughout their lifecycle. Through a workshop called 'Designing the Invisible', participants explored the unseen influences in product design, user experience (UX), and branding. It stresses that products must not only solve problems but also resonate emotionally and culturally within their contexts. Understanding UX is crucial as it focuses on creating natural and satisfying interactions, while branding involves crafting an identity that evokes trust and connection with users.
Design is not merely about aesthetics; it involves understanding the underlying systems and triggers that shape user experiences, sometimes without us even realizing it.
A good product transcends basic functionality, evoking emotions and fitting seamlessly within its context—it's about how a product is perceived and interacted with.
Great User Experience (UX) relates to the natural and intuitive interaction with a product, evoking emotional satisfaction and clarity for the user.
Branding is multifaceted: it encompasses not just logos, but also the story, tone, and values that collectively foster a long-lasting connection with the audience.
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