The design process has been increasingly challenged by remote work and AI technology, leading to fragmentation in collaboration. Innovative ideas often become lost due to ineffective workflows, especially as design work has become more distributed across various teams and locations. The shift to remote environments has opened potential but also introduced chaos, with feedback and assets dispersed across numerous platforms. The need for effective iteration and collaboration remains critical for successful design outcomes.
We spent years in product development-everything from custom aircraft to architectural structures-and constantly ran into the same issue. The most innovative or creative ideas weren't surviving.
Design has become more distributed due to remote work. That shift opened up incredible potential-but also introduced chaos. AI adds in yet another layer of complexity.
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