"Inspired by the article "A User Experience 3.0 (UX 3.0) Paradigm Framework: User Experience Design for Human-Centered AI Systems", authored by Wei Xu - chief scientist at HCAI Labs, former chairman of Intel's HCI technical committee, and former researcher at Boeing - I decided to write this text about how the concept of UX 3.0 represents the transition from interface-centered design to design driven by intelligent agents and cognitive experiences."
"dimension. We are witnessing the advent of UX 3.0, a new era that invites us to transcend the design of "pages" to prepare a journey between ecosystems in a multiversed experience between human intelligence and artificial intelligence in a symbiosis that transcends the execution of tasks, and begins to co-create the reality of our solutions for our pains and needs."
UX 3.0 redefines user experience by shifting focus from single interfaces to intelligent, agent-driven ecosystems that span devices and contexts. Design centers on cognitive experiences and collaboration between human intelligence and artificial intelligence, enabling agents to assist, predict, and co-create outcomes. The practice expands beyond task execution to craft emotionally resonant, ethical interactions that address human needs across multiversed journeys. Designers adopt a system-level perspective, orchestrating agent behaviors, data flows, and cross-ecosystem continuity rather than isolated pages or screens. Transparency, privacy, and ethical safeguards become core requirements as AI systems influence perceptions and decisions. The discipline integrates UX, AI, HCI, and systems thinking to deliver contextualized, adaptive experiences.
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