In-depth user research often reveals inconvenient truths that challenge initial assumptions about a product's usability and user needs. Conducting such research can bring awareness to the roadblocks users face, but sharing these findings with teams can be difficult. Similar to the conflict between Colonel Jessup and young lawyer Kaffe in 'A Few Good Men,' presenting these realities requires courage. Many teams prefer to cling to comforting illusions about their product rather than confront unsettling feedback from users, which can hinder growth and necessary changes.
In moments like these, you have to gather the courage and present the truth, even when you feel strong resistance. Just like in a great courtroom scene...
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