""I feel like I go to sleep getting messages from her and wake up getting messages from her," says Alison Rapaport Stillman, who is Serena Ventures' general partner. "Nothing's going to replace what tennis was for her, but as she's thinking about what's next-it's exciting to see her as passionate about this as you see her on the court.""
"Stillman makes it clear that Williams has never just been a name on the door: She is actively involved. "People are always surprised to know how in the weeds she is," Stillman tells me, pointing out that Williams joins every weekly call, takes pitches herself, and that both she and Williams have to vote yes on something before writing a check."
"Now that she is giving up tennis, Williams will be even more involved in the firm's work and interaction with founders, Stillman says. "That is something that we are really excited about as we move forward.""
Serena Williams announced her retirement from tennis, a sport that has defined her life. Despite this, she remains committed to her venture capital firm, Serena Ventures, where she has been actively involved in investments. Williams has invested in 16 startups that have become unicorns. Her first fund closed at $111 million, and she plans to dedicate more time to venture capital and motherhood. Williams' engagement in the firm includes participating in calls and making investment decisions alongside her team.
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