"Omar Dessouky from Bank of America indicated that the gaming industry is perceived as struggling, and if GTA 6 were priced at $70, it would make other $70 games feel like a poor deal. He believes it is in Take-Two's self-interest to raise the price point for the entire industry."
"Dessouky suggested that the price of games has fallen relative to inflation over time, making an $80 price point for GTA 6 reasonable. He argued that the game's massive scale justifies a higher price."
"Take-Two CEO Strauss Zelnick stated that whatever price is set for GTA 6, it must provide value that customers feel is worth the cost. His comments imply that the game will be significantly better than others in the market."
Bank of America analyst Omar Dessouky stated that GTA VI should cost $80 to prevent other AAA games from struggling in sales. He noted that if GTA VI were priced at $70, it would devalue other games at the same price point. Dessouky emphasized that the gaming industry has faced challenges, and raising the price of GTA VI aligns with inflation trends. Take-Two CEO Strauss Zelnick echoed the sentiment that the game's price must reflect its value to consumers, suggesting a significant quality difference compared to other titles.
Read at Kotaku
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