"Interactive platforms are an increasingly relevant medium for younger audiences to engage with characters and stories, and our collaboration with Epic Games is central to our efforts in this space."
"Storytelling isn't confined to a single screen. It lives in worlds fans can step into and shape together. The combination of cinematic storytelling, social connection, and a passionate creator community is how these worlds can deepen fandom and engage new fans in innovative ways."
Disney's latest earnings report emphasizes the strategic importance of gaming for future growth. CEO Josh D'Amaro highlighted a $1.5 billion investment in Epic Games, indicating a commitment to expanding in this area. Interactive platforms are seen as vital for engaging younger audiences. The collaboration with Epic Games allows creators to develop their own Star Wars games within Fortnite, enhancing storytelling and community engagement. D'Amaro noted that these efforts help Disney reach new audiences and deepen fandom through innovative experiences.
Read at GameSpot
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