Epic Games has responded to creator protests regarding the delay in the launch of 'Squid Game' integrations for Fortnite by committing to better align future IP rollouts with original property release dates. Despite being Netflix's most popular series, 'Squid Game' has not yet appeared on Fortnite due to a crackdown on unauthorized content. Creators have been frustrated as they were unable to monetize their own 'Squid Game' experiences during the series' hype period. Epic plans to adjust publishing holds for future IP projects based on creator feedback.
The platform is currently devoid of any creator-made 'Squid Game' experiences - and not due to any lack of interest on creators' part. Creators on one of the top gaming platforms are currently unable to monetize what has become one of the world's most prominent media properties during the hype period following its June 27 release.
After Epic Games announced an official 'Squid Game' licensing agreement with Netflix last month, the company started to crack down on these unlicensed experiences, removing them from the platform entirely.
An Epic spokesperson told Digiday that the delayed rollout was intentional, to give creators time to build before the official release of 'Squid Game' assets. The spokesperson confirmed that Epic is aware of creators' concerns about the delayed timing and plans to lift publishing holds earlier for future IP integrations.
Epic has framed the crackdown as enforcement of existing guidelines intended to 'remove infringing 'Squid Game' content from violative islands,' not the result of a new policy.
Collection
[
|
...
]