"Ever since he was a boy, Shuhei Yoshida dreamed of living outside Japan. Born and raised in Kyoto, Yoshida studied science at his local university and spent his college downtime slaying beasts in Dragon Quest. He yearned to embark on a globe-trotting adventure of his own--and just like in his favorite RPG, destiny soon came calling. Yoshida landed a job at Sony fresh out of college, excitedly joining the company's corporate strategy group."
""With Walkman, TV and video, 80% to 90% of Sony's business was done outside Japan," Yoshida recalls, "So, I thought, at Sony, I might have a chance to live outside Japan." Working under Sony's management group, Yoshida's job was to help grow internal businesses. There was one new team that caught Yoshida's eye: a small group, led by Ken Kutaragi, that had just finished developing the audio chip for Nintendo's massively successful SNES console."
Shuhei Yoshida grew up in Kyoto, studied science, and spent college downtime playing Dragon Quest. He wanted to live outside Japan and joined Sony's corporate strategy group after college. Sony's international business appealed because 80% to 90% of its revenue came from outside Japan, motivating Yoshida to seek overseas opportunities. He worked under Sony's management group helping grow internal businesses and took an interest in Ken Kutaragi's team, which developed the SNES audio chip and later the Super Nintendo CD-ROM system. Yoshida advised a colleague on the project and eagerly promoted video games internally. The Nintendo PlayStation project faltered when Nintendo partnered with Philips in 1991.
Read at GameSpot
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