"Sony reported that it had sold 46% fewer PS5 units during its fiscal Q4 than it did during the same quarter last year. More specifically, Sony sold 1.5 million PS5 units worldwide during the quarter, down from 2.8 million during the same period the year prior. The PS5 has now sold 93.7 million units worldwide."
"Downward trends are expected for the PS5, as the system is now in its sixth year on the market. The PS5 is also more expensive than ever before, as Sony has raised the price of the console by $200 for its cheapest version since the system launched in 2020. During the earnings briefing, Sony blamed the latest downturn on "continued pressures in the global economic landscape.""
"Those "continued pressures" include AI-related impacts on PlayStation's business as part of the memory and chip crisis affecting numerous companies, not just Sony. On the subject of AI, Sony Group president and CEO Totoki Hiroki said ( via Variety) that Sony sees AI as becoming a "powerful tool," but he pushed back against the idea that it will replace humans."
"For PlayStation specifically, Sony Interactive Entertainment president and CEO Nishino Hideaki said, "Our goal is always to be the best place to play and the best place to publish. We see AI as a powerful tool to help us in this mission." Nishino said PlayStation's first-party studios around the world are already using AI systems to automate certain mundane tasks, improve productivity, and work more efficiently on QA tasks. 3D modeling and animation systems are also benefiting from AI, he said."
Sony reported that PlayStation 5 sold 1.5 million units worldwide in fiscal Q4, down from 2.8 million in the same quarter the prior year, a 46% decline. The PS5 has reached 93.7 million units sold worldwide. Sony expects downward trends because the console is in its sixth year and because the cheapest version increased in price by $200 since launch in 2020. Sony attributed the downturn to continued pressures in the global economic landscape, including impacts from the memory and chip crisis affecting multiple companies. Sony also described AI as a powerful tool for PlayStation, aimed at improving productivity, automating mundane tasks, enhancing QA, supporting 3D modeling and animation, and generating facial animations through Mockingbird.
Read at GameSpot
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