Sony is contemplating another price increase for the PS5 to offset a projected $680 million cost rise due to global tariffs, as confirmed during a financial call. The company previously raised prices in certain regions like the UK and Australia to distribute the financial burden. Despite the price hikes, PS5 sales remain strong, with 77.7 million units sold, just shy of the PS4 in its early stages. CEO Hiroki Totoki mentioned shifting some production to the US as a possible strategy to mitigate these tariffs, although implementation will take time.
Sony's consideration of a further PS5 price increase is largely a response to $680 million in tariff cost burdens, impacting consumers globally.
Sony CFO Lin Tao confirmed that additional costs incurred from tariffs might be passed onto consumers, highlighting ongoing pricing challenges in the gaming industry.
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